SEOUL, the love and the smile Typhography “Seoul” is stylized on the white bachground with two colors, red and black. When you see it, the image of Seoul people will appear in your head. The first letter, ‘s’, is stylized as a heart to present Seoul people who always give the love to everybody. The letter ‘u’ is stylized as a smile to present the frendly of Seoul people, always smile to anyone, anywhere.